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"If interest rates remain high ... it's that much harder for people to buy the car. The price of the popular Model Y SUV was "almost unchanged" for consumers even after Tesla's price cuts, Musk said, accounting for higher financing costs. Reuters GraphicsPRICE CUTSTesla's aggressive price cuts this year have battered its gross margin even as it faces stiff competition in China from local automakers. Still, it stuck to its annual production target of 1.8 million cars, a sign that the price cuts were buoying demand to an extent. In the second quarter, Tesla had posted a gross margin of 18.2%.

Persons: Matthew Childs, Elon Musk, Musk, Tesla, Jesse Cohen, Akash Sriram, Hyunjoo Jin, Joe White, Abhirup Roy, Sayantani Ghosh, Sriraj Kaluvilla, Deepa Babington, Jamie Freed Organizations: REUTERS, General Motors, Chrysler, Reuters, Visible Alpha, Revenue, Thomson Locations: London, Britain, Mexico, Nuevo Leon, China, Bengaluru, Hyunjoo, San Francisco, Detroit

But the company on Wednesday stuck to its annual production target of 1.8 million vehicles, suggesting the discounts were driving demand. Some analysts said Tesla may need to cut prices further to achieve its annual delivery target amid a broader slowdown in electric vehicle demand. In the second quarter, Tesla had posted a gross margin of 18.2%. Wall Street had on average expected Tesla to post a margin of 18.02%, according to 21 analysts polled by Visible Alpha. According to LSEG data, an average of 17 analysts polled expected gross margin of 18.25%.

Persons: Matthew Childs, Tesla, Akash Sriram, Hyunjoo Jin, Abhirup Roy, Sayantani Ghosh, Sriraj Kaluvilla, Deepa Babington Organizations: REUTERS, Investors, Visible Alpha, Revenue, Thomson Locations: London, Britain, Texas, Bengaluru, Hyunjoo, San Francisco

SAN FRANCISCO, June 30 (Reuters) - Tesla (TSLA.O) is set to report record vehicle deliveries, after the top electric vehicle maker increased discounts and other incentives to boost sales in the face of economic uncertainty and rising competition. Tesla is expected as early as this weekend to report global deliveries of 445,000 vehicles in April to June, according to the average estimates of nine analysts by Refinitiv. Tesla CEO Elon Musk's plan to sharply increase sales this year faces challenges from aging and limited product line-ups as competition intensifies especially in China, and demand softens. It has avoided major price cuts in the past couple of months but has increased discounts, another form of sales incentive. Tesla is set to increase China sales by 13% from the previous quarter to a record number of vehicles, according to an analyst.

Persons: Tesla, Elon Musk's, Graphics Tesla, Thomas Martin, Goldman Sachs, Hyunjoo Jin, Akash Sriram, Joseph White, Zoey Zhang, Peter Henderson, Matthew Lewis Organizations: FRANCISCO, Refinitiv, Graphics, Reuters, Globalt Investments, Thomson Locations: China, United States, Supercharging, Europe, Berlin, San Francisco, Bengaluru, Detroit, Shanghai

May 16 (Reuters) - Tesla Inc (TSLA.O) CEO Elon Musk warned on Tuesday that the electric-vehicle maker was not immune to the global economy, which he said will be difficult for the next 12 months. "We'll try out a little advertising and see how it goes," said Musk, who is also CEO of Twitter. Last week he announced that NBCUniversal's former advertising head, Linda Yaccarino, will succeed him as Twitter CEO and that he will focus on products and technology at the company. Tesla logo and Elon Musk silhouette are seen in this illustration taken, December 19, 2022. REUTERS/Dado Ruvic/IllustrationOne shareholder asked about rumors that he would step down as Tesla CEO, adding "Say it ain't so."

May 16 (Reuters) - Tesla Inc (TSLA.O) Chief Executive Elon Musk on Tuesday warned that the electric-vehicle maker was not immune to the global economy, which he said will be difficult for the next 12 months. At the meeting, shareholders voted to appoint the company's co-founder and former chief technology officer, JB Straubel, to the board. They also rejected a proposal to publish a report that sought to establish succession plans for Chief Executive Elon Musk. Tesla shareholders on Tuesday swiftly voted with the board's recommendations on nearly all proposals. In November, Tesla director James Murdoch testified in court that Musk had identified someone as a potential successor.

May 16 (Reuters) - Tesla Inc (TSLA.O) shareholders on Tuesday voted to appoint the company's co-founder and former chief technology officer, JB Straubel, to the board, and rejected a proposal to publish a report that sought to establish succession plans for Chief Executive Elon Musk. Proxy advisory firm Glass Lewis had recommended that shareholders vote against Straubel's appointment, citing worries about his independence. Tesla shareholders on Tuesday swiftly voted with the board's recommendations on nearly all proposals. Shareholders also voted to re-elect Musk and Chair Robyn Denholm as board members. Tesla board members have discussed CFO Zach Kirkhorn as a possible successor as CEO, the Wall Street Journal reported last week, citing a person familiar with the matter.

"The Tesla bull case has centered around the company's growth goals, which it is failing to meet." Tesla's stock is trading at about 43 times expected earnings, down from astronomical levels above 200 times in 2021, according to Refinitiv data. Tesla on Wednesday doubled down on the price war it started at the end of last year, as Musk said the company would prioritize sales growth ahead of profit. In the first quarter, Tesla posted its lowest quarterly gross profit margin in two years. You're investing in Elon Musk," said Kim Forrest, chief investment officer of Bokeh Capital Partners.

Production is expected to have risen as the automaker ramped up production at new factories in Texas and Berlin, and as China production recovered from a COVID-19 lockdown hit. Analysts expect Tesla to further lower prices as many automakers have matched the price cuts and concerns about a weakening economy persist. Musk said in January that the price cuts stoked demand, playing down concerns about a weak economy. In China, Tesla's retail sales totaled 106,915 units in the year to March 19, one of the best quarters on record, according to data from China Merchants Bank International. Tesla's price cuts in China ignited a price war, with Chinese rivals including BYD (002594.SZ) and Xpeng (9868.HK) dropping prices.

Musk on Wednesday announced the news with the state's governor, Gavin Newsom, and the Tesla CEO later told CNBC that putting the engineering hub in California means it is "effectively a headquarters of Tesla." Democratic-controlled California, the most populous U.S. state, has more electric vehicles than any other and provided Tesla with tax incentives as it grew. "Given that the Bay Area in California is home to many leading tech companies, it makes sense for Tesla’s engineering headquarters to be located there as a way to attract top talent," said Seth Goldstein, an analyst at Morningstar. The new Tesla engineering headquarters will be in a former Hewlett Packard building in Palo Alto. "This is a poetic transition from the company that founded Silicon Valley to Tesla," Musk said.

Jan 25 (Reuters) - Tesla Inc's (TSLA.O) aggressive price cuts have ignited demand for its electric vehicles, Chief Executive Elon Musk said on Wednesday, playing down concerns that a weak economy would throttle buyers' interest. However, Musk, who has missed his own ambitious sales targets for Tesla in recent years, said 2023 deliveries could hit 2 million vehicles, absent external disruption. He said he expected a "pretty difficult recession this year," but demand for Tesla vehicles "will be good despite probably a contraction in the automotive market as a whole." CYBERTRUCKThe company is relying on older products and Musk said its Cybertruck, its next new electric pickup truck, would not begin volume production until next year. Musk dismissed surveys that suggest his political comments on Twitter are damaging the Tesla brand.

Jan 25 (Reuters) - Tesla Inc's (TSLA.O) aggressive price cuts have ignited demand for its electric vehicles, Chief Executive Elon Musk said on Wednesday, playing down concerns that a weak economy would throttle buyers' interest. Deep price cuts this month have positioned Tesla as the initiator of a price war, but its forecast of a 37% rise in car volume for the year, to 1.8 million vehicles, was down from 2022's pace. Musk, who has missed his own ambitious sales targets for Tesla in recent years, said that deliveries in 2023 could hit 2 million vehicles, absent external disruption. The company is relying on older products and Musk said its Cybertruck, its next new electric pickup truck, would not begin volume production until next year. Net profit for the quarter was $3.69 billion, or $1.07 per share, compared with $2.32 billion, or 68 cents per share, a year earlier.

Jan 25 (Reuters) - Tesla Inc's (TSLA.O) aggressive price cuts have created a wave of demand for its electric vehicles, Chief Executive Elon Musk said on Wednesday, addressing concerns that a weak economy would throttle buyers' interest. "These price changes really make a difference for the average consumer," he said, adding that demand was roughly double production in January and that sales in 2023 could hit 2 million vehicles, absent external disruption. Musk dismissed the suggestion that his political commentary on Twitter had become divisive or a problem for Tesla. "Tesla’s plans to rapidly scale up output will only stimulate profit growth if demand is there to meet it. Even a small cooling of demand will have significant implications for the bottom line," said Sophie Lund-Yates, an analyst at Hargreaves Lansdown.

Tesla forecast a 37% rise in car volume for the year, to 1.8 million vehicles. Reuters GraphicsTesla's sales prospects after a huge price cut early this year, facing a weak global economy, are a key focus for investors. But its recent, steep global price cuts mark a move toward stimulating growth at the expense of profit margins, underscoring softening demand. Net profit for the quarter was $3.69 billion, or $1.07 per share, compared with $2.32 billion, or 68 cents per share, a year earlier. Adjusted earnings per share of $1.19 topped the Wall Street analyst average of $1.13.

But its recent, steep global price cuts mark a move toward stimulating growth at the expense of profit margins, underscoring softening demand. Tesla said its automotive operation margin was 25.9% in the fourth quarter, the lowest in two years. Net profit for the quarter was $3.69 billion, or $1.07 per share, compared with $2.32 billion, or 68 cents per share, a year earlier. Tesla ended 2022 with just over $22 billion in cash and cash equivalents. "Tesla’s plans to rapidly scale up output will only stimulate profit growth if demand is there to meet it.

"He's probably going to spend more time on Twitter than any Tesla investor feels comfortable about." Sales of Musk's own Tesla shares - totaling $20 billion since he disclosed his Twitter stake - have added to the pressure. "I think he's finally reached a point where he's really challenging himself. 'MINIMAL TIME'The Tesla board has expressed concerns about Musk's commitment to SpaceX and several smaller companies. So I think Tesla would continue to do very well even if I was kidnapped by aliens or went back to my home planet maybe."

Oct 20 (Reuters) - Tesla Inc (TSLA.O) said on Wednesday it expected to miss its vehicle delivery target this year, but downplayed concerns about softening demand after its revenue missed Wall Street estimates. But Tesla said some logistics challenges would persist, with fourth-quarter deliveries growing by less than 50% while production rose 50%. Register now for FREE unlimited access to Reuters.com Register"I wouldn't say we're recession proof, but it's certainly recession resilient," Musk said. Previously, Tesla had repeatedly said it was aiming for 50% growth this year from the 936,172 cars it delivered in 2021. Tesla is expanding fast despite global economic jitters, and investors are closely watching for signs that consumer demand is cooling as inflation surges and interest rates climb.

Oct 19 (Reuters) - Tesla Inc (TSLA.O) said on Wednesday it expected to miss its vehicle delivery target this year, but downplayed concerns about softening demand after its revenue missed Wall Street estimates. But Tesla said some logistics challenges would persist, with fourth-quarter deliveries growing by less than 50% while production rose 50%. Register now for FREE unlimited access to Reuters.com Register"I wouldn't say we're recession proof, but it's certainly recession resilient," Musk said. Previously, Tesla had repeatedly said it was aiming for 50% growth this year from the 936,172 cars it delivered in 2021. Revenue for the third quarter was $21.45 billion, a record but short of analysts' estimates of $21.96 billion, according to IBES data from Refinitiv.

But executives said some delivery issues would persist, with fourth-quarter deliveries tracking under 50% growth while production hit 50% growth. Tesla's revenue for the third quarter was $21.45 billion, a record but short of analysts' estimates of $21.96 billion, according to IBES data from Refinitiv. Tesla's market cap is now under $700 billion, while Apple is worth $2.3 trillion and oil producer Saudi Aramco is worth $2.1 trillion. Analysts had expected Musk to voice optimism about Tesla in the conference call. Tesla blamed challenges transporting vehicles, but some analysts were also concerned that demand may have softened.

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